We Remember Life Insurance

I was just contacted by weremember.org about their beneficiary notification program, but I'm not sure I understand it that well. Some of the aspects of the company sound good, but I don't know if they offer their services for free or if there is some type of hidden fees. I have a phone call in, but I'm waiting for a response.

In short, has anyone had any experience with this company? Can I have my own insurance company and still enroll with them? And if so, how much does it actually cost?

Thanks!