A web site can be very, very profitable if you include at least these factors.
If you want to make money selling ads: - Do keyword research
- Do competition research - Have good AND fresh content!! - DO the onpage optimization for your keyword - Put your Adsense or other on the top left position or to the left, besides the text - Create a lot of traffic: * Submit your site to directories * Blog a lot (get the word out) * Post to forums a h*ll of a lot * Don't submit to search engines as they will rank you higher if they find you on their own - through blogs, forums and directories * Do, absolutely DO viral marketing - at least include "Suggest this site to a friend" script * Write emails to related websites and ask them to link to your site * ..., ..., ... - Make an autoresponder free newsletter always referring your subscribers to your website. - Watch your profits grow
If you are selling a product: - create a good producd (duh) - create a killer sales letter - the most important step. Take your time here. Think of all the objections your clients might have to buy and try to dispel them. Make it long, put a lot of benefits in it. - Your site should NOT look too profesional. Repeat the "Order now" link all along the website (not too obvious though, but at least 7 times) and start doing it at the bottom half of the page. - Have a free newsletter for those who do not decide to buy right away. - Give a lot of bonuses. You can get those all around the net. Make sure it is legal! - Have a great post-sales letter ready - congratulate your costumers on their purchase - Create a lot of traffic - same as the above, but include affiliates.