My fiance and I recently began using VCO after reading of the amazing health benifits on www.mercola.com. Dr. Mercola recommends coconut oil from Tropical Traditions (available on Mercola's site or www.tropicaltraditions.com). He recommends this brand so highly because it meets his strict standards - USDA certified organic, traditional palms only - not hybrids, made with fresh coconuts rather than dried 'copra' used in other brands, low level heating to preserve nutrients, no refining, no chemicals, no bleaching, no deodorization, no hydrogenation, no gmo.
Remember, not all coconut oils are created equal. :)