I did this cleanse last year and it was awesome. I did the organic apple juice fast with it and I was seeing MP after the 2nd day in the pre-cleanse stage. If you look at the founders of the company they are very experienced in herbs. Their formulas are awesome.. in no way could you just buy everything you see in the ingredients and have the same results. And I would assume if you did, it would cost a whole lot more. When I decided to go with this cleanse (after 3 months of intense research), I was sold because of the guarantee. I went into skeptical ready to call the company for the refund. But I was so surprised by day 2 of the precleanse. I had mass MP come out during the cleanse. Yes it is expensive, however the results are worth it. Just my opinion.