I never used to say it, actually don't "say" it yet, for the same reasons. It's like saying God bless when someone sneezes, just a reaction! That always seemed wrong. But, after my own turmoil and pains I can say that I say it with my whole heart. Or rather type it. I still have a problem with saying it. I get embarrassed that I said something at all. It's a self confidence thing. But I WILL remeber that God bless is something that is supposed to be said with love and conviction, lest I hurt somebody by doing so.