are you drinking it or applying it? It helps to do both. You can apply the gel, but to drink it, it has to be the drinkable liquid, not gel. 1/2 cup 3x daily should help a LOT. That plus the foods that help rebuild veins: garlic, onions, blueberries, vitamin C and A and E.
It's also important not to strain to have a BM, and you may need to go on a totally liquid, non-fiber diet until the bleeding stops.