It smells like shit? Wow, I wonder what ointment you're using. It doesn't smell like roses, yea, but it doesn't smell like shit either. Most of the time I can't really smell it anyway and you also get used to it. If the smell of the ointment and shiny lips are your worst problems, I really wonder if you have had such a bad case of the condition :)
I apply it several times during the day, and yea, my lips are somewhat shiny, but who cares?! If it acts as a barrier and moisturizer during the day, which many think is in many cases a good thing, then why not apply it during the day as well?