Truly raw honey looks very different from commercial honey. It is much thicker and a lighter creamier color. It almost looks like it's been whipped. You can't see through the jar at all like you can with commercial honey. On the spoon it is much thicker. When you eat it it has a heavier, chewier texture. It's more like a food than a liquid.
If it isn't as I described it's either been heat-treated, or filtered, or maybe sat in the sun or a heated room. Truly raw honey is a divine treat. I eat a spoonful of it when I'm wanting a little sweet treat. It's saved me from eating many a cookie :) And of course, it's an essential ingredient in my coconut oil and honey raw fudge. You never want to heat honey.