"Read that again. The patients were not told just that they were getting placebos. They were not told that what they were getting is an inert substance with no medical effect. They were told that what they were getting has been shown in clinical studies to produce significant improvement in IBS symptoms."
Great!!! No wonder Medical is getting nervous and wants to buy a way to target and exclude those troublesome 'biomarkees'. Why don't they study chemo and radiation, but using placebo versions! Would be shocking!!! Alas, that'll never happen, naturally.