I personally REALLY enjoy Dr.Schulze's 'in your face' attitude. It's what people NEED, especially sick people, who- a lot of the time- are scared of dying, and just plain too ill to make decisions or go the extra mile to get well, for a multitude of 'reasons'.
I definitely believe there is something to it. And his being SO out there, especially with his qualifications- well I think it's brilliantly designed to let people know- 'look, I'm not kidding with this health stuff- I'm just as qualified, if not MORE SO than your average doctor who wants to butcher you'. Just my two cents really:)
After all, it was Schulze who coined the phrase:'I am NOT a virgin sex counselor'. LOL. I LOVE that one!