"This unique form has a transformative effect on the pure elemental Iodine itself.... " This mis-statement attempts to claim that the product has an effect on elemental iodine. Where exactly is this elemental Iodine to be found ? The product transforms itself ? Or does it transform something else ? It seems to suggest that it transforms elemental iodine, to "a molecular non-toxic form of elemental Iodine (also referred to as monoatomic iodine)"
Everyone knows that elemental iodine is diatomic, two iodine atoms bound to one another in the same molecule, which makes it molecular. So it is impossible for this product to transform molecular iodine into molecular iodine, because there is no change, and a transformation requires there to be some change. The advertisement is flat wrong when it states that elemental iodine is referred to as monatomic iodine. Elemental iodine is diatomic.
Colloids are defined as particles having a particular average diameter, about 2 to about 200 nanometers. "Nano-colloidal" is a redundancy.
Iodine is not toxic to begin with, rather, is an essential element just as oxygen, copper, zinc, iron, etc. Since one cannot detoxify that which is not toxic, it is not possible to "detoxify" iodine. Why don't we ever hear about "detoxified iron" or "detoxified copper" ? My guess is that nobody would be so foolish as to try to use such words in marketing.
Transformative Nano-Colloidal Detoxified Iodine" really puts it all together: 1) an incorrect or meaningless adjective coupled with a 2) redundant adjective and a 3) misleading adjective.
My personal conclusion is that the name of the product is meaningless, redundant, and mis-leading.