I have noticed some "slick" marketing of websites. One person will make up 5+ websites and on their master website they sell their products for double the price of their sister websites.......making the consumer think they have found a great deal when they find a website selling for 1/2 price....even though 1/2 price is still a 300% mark up....
The things people do to make the consumer believe products are on SALE gets crazy.....the americans have been brain washed to only buy when the price is 50% off and they are too dumbed down to understand the 50% off was still full retail.