That's what I would call it.
Whoever handled the post made a good judgment call.
Dictionary.com Unabridged (v 1.1) - Cite This Source - Share This
sen⋅sa⋅tion⋅al⋅ism
/sɛnˈseɪʃənlˌɪzəm/ Show Spelled Pronunciation [sen-sey-shuh-nl-iz-uhm] Show IPA Pronunciation
–noun
1. subject matter, language, or style producing or designed to produce startling or thrilling impressions or to excite and please vulgar taste.