OMG this is the olive oil I order all the time and recommend to others. It is really wonderful, although not cheap, and they only make a certain amount, so probably should not be advertising it, because I don't want them to change. You know go main streem commercial and cut back on their natural way of doing things do to demand. I didn't notice this originally when I began ordering a # of yrs ago. But then who would think about "oil pulling"!