Do unto to others as you would have them do unto you. This is what I live by - if I did anything to hurt another - I could not live with myself.
I also try to keep HUMAWORM affordable. You would not believe the folks who think just because it is inexpensive that it is inferior - just the opposite. HUMAWORM works so well, I could gouge folks and charge whatever I wanted to - and folks would pay it. BUT - I couln't live with that either :)
A good product at a fair price - and helping folks who are scared or confused - that's what I believe in :)