Johnny Vegas
I know what you mean!
There is a new product from tropical traditions called "coconut cream concentrate" - basically it is the entire coconut (not just fat) in a concentrated form. It tastes much nicer than the plain oil, even though it is 66% oil.
I have come to the conclusion that its not really natural for people to eat concentrated forms of fat.
If you are going to use the oil then mix it 1:1 with butter and put over food. You can't taste the coconut oil.
JV.