call, write or or email the president and ceo of the fruit company and tell him you will no longer be buying his seedless fruit,see what he says. depending on his answer or non answer, tell 10,000 of your facebook friends to not buy his seedless fruits, then tell your grocery store buyer you will not buy seedless oranges and return them if they are seedless, most produce eaters do not like seedless fruits they call them sterilized fruits, tell 10,000 of your friends to do same and tell them to tell 10,000 of thier facebook friends each to do same. marketing people figured only one in 10,000 people will complain, so if one complains they realize 10,000 do not like something but are too shy, polite or buzy to complain. and this effects $ales as one person alone skipping a seedless brand is a lot of $$ in lost weekly or monthly repeat revenue, times that by 10,000 x 10,000 x 10,000 x decades of repeat weekly monthly sales and so on in lost repeat sales revenues and the seedless company may rethink thier seedless fruit.

i bought some oranges that had no seeds, they were navels, they juiced fine, in the future i will skip seedless oranges and ask first before i buy.

some marketing excecutives and corporate excecutive needed to justify thier existance to get a salery so they invented seedless oranges and seedless fruit for people who don't want to pick out the seeds and plant them.

the same type of excecutives invented seedless oranges to be marketed to kids, they tell the parents the seedless oranges are better as thier kids will not accidently swallow seeds.

i prefer fruits with seeds as i sprout the seeds and plant them.

some corporations hire 4$ale $cientists to create franken fruit hybreds and make seedless oranges, seedless grapes, seedless watermelon and new fruit cominations like giant tasteless all peel very undesirable tangello honeybell seedless hybreds that no one buys. some mortals try to outdo nature and sell the fruit seeds separately to make more money. store your seeds for planting.