Star Wars dolls. Who doesn't love Star Wars?
Who doesn't love Star Wars?
Date: 5/14/2021 10:21:35 PM ( 4 mon ) ... viewed 45 times
Who doesn't love Star Wars? If you are indifferent to the cult saga, you can probably remember a couple of acquaintances who are passionate about it. This year, one of the most successful franchises of our time turns 40, fans have already celebrated the anniversary.
Star Wars toys have always been around. Action figures as Loseva Dolls, all kinds of models and other pleasures for fans hit the shelves in 1977 with the release of a new film. The license was awarded to Kenner, which became a leading manufacturer of Star Wars toys, and became part of Hasbro in the nineties. And they still release their favorite characters in all kinds of versions. Recently Hasbro was criticized: the quality of the figurines has dropped, from more advanced movable options, they have returned to the classic six-hinge. This trend is alarmingly general when you look at other toy lines like Monster High, which are also actively losing their hinges. In addition, too few new heroine Rei figures have been released. But she is gaining popularity. Strong female characters come to the fore: girls need new role models, they no longer agree to play with ordinary dolls. A recent study found 60% of comic book fans were female, and DC Super Hero Girls, a lineup of action figures and fashion dolls, was born. Hasbro is also actively moving forward: they are revising the image of the My Little Pony brand (which, as you know, are loved by boys of all ages), more actively introducing fembots into the Transformers universe ... For the anniversary of Star Wars, the company announced something new and interesting.
The Star Wars universe is multifaceted: in addition to the main films, there are books and comics. Recently Disney (the current owner of the rights to it) announced the animated series Forces of Destiny. These will be mini-series of 2-3 minutes, freely available on the Internet. Later, full-length cartoons will be released on TV and discs. In the foreground are female characters. Rei, Ahsoka Tano, Sabine Wren and others - from new to iconic. Most of them are voiced by actresses who have played in films. The series is set to premiere in July 2017.
Hasbro has already announced a series of dolls based on the animated series. Judging by the first promotions and photos from the exhibition, they combine elements of action figures and dolls: sewn hair, partly molded costumes, part fabric. However, at the exhibition one could see a fully dressed doll with an additional set of clothes. The brave ladies will be accompanied by charming robots R2-D2 and BB-8, a little later - the incomparable Chewbacca (with real fur!) And other heroes. Not only for women.
Forces of Destiny promises to grow into a separate franchise, to win new fans (more fans?) For the cult space saga. The cartoons will be followed by books (two already announced) and many themed goods.
In general, Forces of Destiny resembles a typical lineup for modern girls (perhaps some boys, and of course, adult fans), in the spirit of the same DC Super Hero Girls. Toys at the junction of dolls and action figures and a mini-animated series, focusing on female characters. Hasbro teamed up with Disney to win the hearts of the 60% geek audience we talked about earlier. How well they do it - time will tell. It's very interesting to wait for the first dolls to come out and see how they come out. We will follow the news.
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