Just my personal subjective opinion: Hooey; hogwash; woo.
Get yourself some distilled water. It works well. If you're so inclined, write messages on the container, dance around it, chant, shake some chicken bones at it, plunk in a seer stone, zap it with a Van de Graff etc...
Or: You can just drink it. Your body needs clean H2O on a fast. < (period)
All the rest is fantasy, combined with and encouraged by exploitative personal and product marketing.