When you broadcast live video on Instagram, it appears in your Instagram story and viewers can watch and interact with you in real-time. The catch? While other platforms allow you to share a live video afterward, an Instagram live video appears only while it’s being broadcast.
Because people need to watch your live video now if they want to see it, Instagram live video has a sense of urgency. Live videos can get special attention because of this. Your followers will receive a notification that you’ve started a live video, and they can see you’re live in the Stories section.
Instagram also features live videos from public profiles in the Explore section, which can boost your visibility beyond your followers without you having to pay for it.
#1: Capture Warm Leads by Teasing New Products
Because Instagram Live video isn’t permanent, you don’t go live to give information you want users to refer to later. (Facebook Live, which can be saved, is a better platform for that purpose.) Teasing new products, information, or big announcements, however, is another story.
For example, an artist under the profile whenwewake used Instagram live video to give a sneak peek at his new paintings.
The urgency of Instagram Live video makes these teasers more exciting and engaging, because users don’t know when the video will end, and they know they have to watch now for all of the information. The sneak peek also makes viewers want to know more.
After the teaser, ask viewers to sign up for more information on your website or pre-order the product. This approach gives your live video an element of exclusivity, which can encourage people to act immediately, increasing the number of leads you get.
#2: Expand Lead Collection by Promoting a Social Contest
Social contests are a fantastic lead generation tool, especially when you use contest software to help capture lead information. When you have a contest, use Instagram live video to promote your contest and drive engagement.
Contests, like the one below from cutest_kiddies, are often promoted in Instagram stories. But Instagram live video can increase results thanks to its natural sense of urgency and extra visibility.
With Instagram live video, you can promote social contests in a number of ways:
Preview prizes before and during the contest to generate excitement and boost entries.
Showcase entries after the contest is over. To share entries, you might read comments out loud or take a video of the photo entries on another screen.
Simply talk about the contest and remind people it’s happening.
If you want to go all out, make Instagram live video part of the actual contest. For example, to be eligible for a daily prize, have users answer questions you ask in a live broadcast. Or use Instagram live video to share clues for a scavenger hunt.
You can keep the broadcast times spontaneous and sporadic so users have to watch their phones for a notification that you’re live. You could even offer to give additional clues or details of when the video will be broadcast if people subscribe to your email list ahead of time.
#3: Collect Email Leads by Gathering Questions for a Live Q&A
Q&As are a popular subject for live videos; they offer value and can drive customer participation. When you promote a Q&A before the broadcast (especially if an influencer or expert is involved), request that users submit questions ahead of time.
While most businesses ask for questions on Facebook as a source of engagement, you can use email instead to generate leads. If you send users to your site (or even a Google form), you can ask for their emails in exchange.
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A Bible proverb states: “A joyful heart is good medicine, but a crushed spirit saps one’s strength.” (Proverbs 17:22) In other words, your attitude makes a difference! It can affect whether you attain a goal or give up or whether a tragic event brings out the best in you or the worst.
Some people might be skeptical of that idea. They might reason:
‘Why hide my hardships behind a mask of optimism?’
‘No amount of positive thinking will change my situation.’
‘I would rather be a realist than a dreamer.’
Those thoughts might seem valid. Still, there are benefits to adopting a positive outlook. To illustrate, consider the following scenarios.
At their place of employment, Alex and Brian each work hard on separate projects. After analyzing their work, the supervisor points out key errors in each project.
Alex: “I put so much time and effort into this project, and I still didn’t get it right! I’ll never succeed at this job. No matter how hard I work, it’s never good enough. Why do I even try?”
Brian: “My boss highlighted aspects of my work that he liked, but I made a few fundamental mistakes. I’ve learned some valuable lessons that will help me do better next time.”
WHAT DO YOU THINK?
Six months from now, which one will be a more capable employee—Alex or Brian?
If you were an employer, which of those two men would you be more likely to hire or keep on your payroll?
When you face disappointment, which of those two men do you react like?
Andrea and Brittney suffer from bouts of loneliness. Each of them has a different way of coping with the situation.
Andrea focuses most of her attention on herself. She refuses to do things for others unless they do things for her first. She reasons, ‘Why should I waste my time on people who give me nothing in return?’
Brittney makes a concerted effort to be kind to people and to do things for others, whether they seem appreciative or not. She lives by the Golden Rule—to treat others as she would like to be treated. (Luke 6:31) For Brittney, doing good is its own reward.
WHAT DO YOU THINK?
Which of these two women would you rather have as a friend?
Which one is more likely to feel satisfied with her relationships?
If you suffer from bouts of loneliness, is your approach more like Andrea’s or more like Brittney’s?
You probably know people who fit the profile of Brian and Brittney. You might even feel that you are like them. If so, undoubtedly you can see that your attitude can make a difference in your life. On the other hand, what if you are more like Alex or Andrea? Consider three ways the Bible can help you to adopt a more positive view of life’s struggles.
1 AVOID PESSIMISM
THE BIBLE SAYS: “If you become discouraged in the day of distress, your strength will be meager.”—Proverbs 24:10.
WHAT IT MEANS: Pessimism will sap you of the strength you need to improve your situation or to help you deal with it.
EXAMPLE: Juliza’s childhood was anything but happy. Her father was an alcoholic, and her family was poor. They moved from place to place. At first, Juliza was pessimistic about her lot in life. But that changed. What helped? “Even before my parents overcame their difficulties,” Juliza says, “the Bible helped me to improve my outlook. And to this day, thoughts from the Bible keep my thinking from spiraling downward. Now, when people display traits I don’t like, I try to understand why they behave the way they do.”
As Juliza learned, the Bible is a book of sound principles. Its advice can help you to cope with negative circumstances. For example, Ephesians 4:23 says: “Continue to be made new in your dominant mental attitude.”
As that verse implies, your outlook is not set in stone. You can “be made new” in your thinking. However, making such a change is an ongoing process. That is why the verse says that we should “continue to be made new.”
2 FOCUS ON THE POSITIVE
THE BIBLE SAYS: “All the days of the afflicted one are bad, but the one with a cheerful heart has a continual feast.”—Proverbs 15:15.
WHAT IT MEANS: If you see everything negatively, you will feel “afflicted” and every day will appear “bad,” or gloomy. But if you focus on positive things, you will have “a cheerful heart” and even feel joyful. The choice is yours.
EXAMPLE: After several surgeries to remove a brain tumor, Yanko had physical limitations that affected his movement and speech. Feeling that these would stop him from reaching his goals, Yanko was deeply discouraged for years. Then he changed. How? “Instead of focusing on my limitations,” he says, “I learned to occupy my mind with encouraging subjects.”
One way Yanko does this is by reading passages from the Bible. “This keeps my thoughts positive,” he says. “I haven’t totally put aside my long-term goals, but I’m focusing on the smaller goals that I can reach now. When discouraging thoughts creep into my mind, I reflect on the many reasons I have to be happy.”
Like Yanko, you can confront your pessimistic thoughts and replace them with something positive. If you are dealing with negative circumstances—perhaps a health problem, as was the case with Yanko—ask yourself: ‘Is the situation really hopeless? Have I reached a dead end, or is this merely a roadblock?’ Learn to keep negative thoughts out by concentrating on something constructive.
3 DO THINGS FOR OTHERS
THE BIBLE SAYS: “There is more happiness in giving than there is in receiving.”—Acts 20:35.
WHAT IT MEANS: Unselfish giving brings deep satisfaction to the giver. Why? Because we were created to do more than simply look after our own needs. (Philippians 2:3, 4; 1 John 4:11) Experiencing the joy of giving can do much to help us cope with negative circumstances in life.
EXAMPLE: Josué suffers from spina bifida, a severe defect in his spinal column. He is often racked with pain. But Josué enjoys a productive life helping others. “Rather than say, ‘I can’t do that,’” says Josué, “I enjoy thinking of practical ways to help people with their daily needs. I find ways to do things for others, and this fills my life with happiness.”
WHAT YOU CAN DO
Josué washes dishes while he enjoys the company of a young family
Look for opportunities to be self-sacrificing. For example, can you prepare a meal for a sick neighbor? Do you know elderly ones who need help with tasks around the home?
Care for your attitude in the same way you would cultivate a garden. Root out the poisonous weeds of pessimism and negativity. Sow seeds of realistic optimism, and fertilize your life with actions that produce positive emotions. You will reap an emotional crop that will make your life much more rewarding. And it will confirm the fact that attitude makes a difference!
For the sake of their health, some people learn to say no to certain foods; you can do the same with negative attitudes
This is such a great post. Well described and it's easy to read. I just want to tell you that, I've beaten my anxiety with just positive thinking and positive mind state. I've cured myself and my problems. It is very possible to make your life a better place to live if you just clear your thoughts and think positively!
Naturally, those addicted to the internet will not be able to resist your temptation to participate. Thus, all respondents may be internet addicts, and the responses that indicate low internet usage will be suspect.
Within Man's existence, the internet is a relatively new dynamic of communication. "Internet addiction" applies equally well to those seeking information for purposes of learning, as it does to belligerent disturbers (trolls) in "chat rooms". Accordingly, the term "internet addict" itself requires further refinement to distinguish those seeking to learn, from those who are disruptive to learning, for each may be an "internet addict" I am an internet addict, but only to the extent that I gain from the experience, when I do, I naturally want to read more. If anyone exists who wants to label me as "internet addict" because of my desire to learn, such people need to find better things to do than concern themselves with labeling others who merely find the screen an easier to use method than paper pages in a book.
Online gaming, shopping, chatting and social networking sites such as Facebook are slowly replacing in-person interactions with others – often to the detriment of one's health. Excessive Internet use is associated with depression, but what we don't know is which comes first are depressed people drawn to the Internet or does the Internet cause depression?