When you broadcast live video on Instagram, it appears in your Instagram story and viewers can watch and interact with you in real-time. The catch? While other platforms allow you to share a live video afterward, an Instagram live video appears only while it’s being broadcast.
Because people need to watch your live video now if they want to see it, Instagram live video has a sense of urgency. Live videos can get special attention because of this. Your followers will receive a notification that you’ve started a live video, and they can see you’re live in the Stories section.
Instagram also features live videos from public profiles in the Explore section, which can boost your visibility beyond your followers without you having to pay for it.
Because Instagram Live video isn’t permanent, you don’t go live to give information you want users to refer to later. (Facebook Live, which can be saved, is a better platform for that purpose.) Teasing new products, information, or big announcements, however, is another story.
For example, an artist under the profile whenwewake used Instagram live video to give a sneak peek at his new paintings.
The urgency of Instagram Live video makes these teasers more exciting and engaging, because users don’t know when the video will end, and they know they have to watch now for all of the information. The sneak peek also makes viewers want to know more.
After the teaser, ask viewers to sign up for more information on your website or pre-order the product. This approach gives your live video an element of exclusivity, which can encourage people to act immediately, increasing the number of leads you get.
Social contests are a fantastic lead generation tool, especially when you use contest software to help capture lead information. When you have a contest, use Instagram live video to promote your contest and drive engagement.
Contests, like the one below from cutest_kiddies, are often promoted in Instagram stories. But Instagram live video can increase results thanks to its natural sense of urgency and extra visibility.
With Instagram live video, you can promote social contests in a number of ways:
If you want to go all out, make Instagram live video part of the actual contest. For example, to be eligible for a daily prize, have users answer questions you ask in a live broadcast. Or use Instagram live video to share clues for a scavenger hunt.
You can keep the broadcast times spontaneous and sporadic so users have to watch their phones for a notification that you’re live. You could even offer to give additional clues or details of when the video will be broadcast if people subscribe to your email list ahead of time.
Q&As are a popular subject for live videos; they offer value and can drive customer participation. When you promote a Q&A before the broadcast (especially if an influencer or expert is involved), request that users submit questions ahead of time.
While most businesses ask for questions on Facebook as a source of engagement, you can use email instead to generate leads. If you send users to your site (or even a Google form), you can ask for their emails in exchange.
forum viewed 44,730 times
topics per page limited to: 3
average number of messages per page: 11
Copyright 1999 - 2017 www.curezone.org