As an eco-entrepreneur who views environmental problems as opportunities, Anthony Zolezzi has co-founded and built a number of businesses based on finding the solution. These have ranged from Pet Promise pet food, created to help sustain Organic family farms and ranches, to The GreenOps Recycling System (formerly Code Blue Recycling), designed to help curtail the expansion of the Great Pacific Garbage Patch. Once developed and nurtured, these businesses are sold to larger concerns with the resources to make them even more effective (Pet Promise, for instance, was sold to Nestle Purina and Code Blue Recycling (The GreenOps Recycling System) to Waste Management, Inc.). Zolezzi believes that we will not see significant change in the environmental issues if we do not engage big companies as the solution.
Zolezzi is also the author or co-author of five books, the latest of which, “Uncharted Waters,” tells how lessons he learned growing up in a fishing family have helped him to build successful enterprises.
Books Zolezzi has co-authored include:
Chemical-Free Kids: the Organic Sequel (ASM Books, 2008)
Do Something: Leave Your Mark on the World (ASM Books, 2008)
How Dog Food Saved the Earth (ASM Books, 2005)
The Detachment Paradox: How an objective approach to work can lead to a rich and rewarding life (ASM Books, 2004)
Chemical-Free Kids; How to Safeguard Your Child’s Diet and Environment ( Kensington / Twin Streams, 2003)
Entrepreneurship, Consulting, Organic Product Marketing, Natural Channel Marketing and Sales, Brand Marketing, Social Media Marketing, Turnarounds, Business Strategy, Motivational Speaking, Sustainability, Material Recovery, Energy Saving Technologies
February 18, 2011
SUMMARY ON ANTHONY ZOLEZZI.COM
Anthony Zolezzi specializes in helping companies become more profitable by promoting the well-being of both the planet and its inhabitants. His entrepreneurial experience includes having co-founded such socially conscious ventures as
Pet Promise pet food and Code Blue Recycling (now Greenopolis) and having conceived and created the idea for the Bubba Gump Shrimp Co. chain. During the last five years he has sold two of the businesses he created to Fortune 200 companies, and has consulted for such major corporations as Waste Management, Nestle Waters, Nestle Purina Pet Care, Nestle Foods, Viacom/Paramount Pictures, CH Robinson, Dean Foods and Wild Oats Natural Markets.
He is also the author of "Uncharted Waters," and co-author of five other books, including "Chemical-Free Kids" and "Chemical-Free Kids: The Organic Sequel." He is often quoted by media, and has been interviewed by Time,
Newsweek, Fox News and CNN. He is also the former board chairman of the Organic Center for Education and
Promotion and a board member of Vitamin Angels,
a nonprofit dedicated to reducing child mortality worldwide by
providing essential nutrients to infants and children under five.
Anthony is a great inspiration. He is a sustainability expert on the edge of
what needs to be addressed. His transformation to organic came
when he saw the difference between an organic strawberry
growing and one ridden with pesticides.
In 2005, Anthony was the main sponsor of a five week project I did to bring locally grown picked that day strawberries into our local Whole Foods Market Hillcrest. This is the quality of the strawberries that received stunning feedback.
FOR A COMPLEMENTARY COPY OF THE ORGANIC SEQUEL CHEMICAL FREE KIDS, GO HERE
Check on Anthony Zolezzi insights about
how social media have turned the orginial Orwellian idea
of Big Brother on its ear.
Anthony points out the power of social media
in causing Middle East shifts.
Revolutionary’ impact of social media
like Orwell’s ‘Big Brother’ in reverse
February 3, 2011
Back in 1948, British author George Orwell, in his final and most famous novel, "1984," predicted a world in which all-seeing electronic eyes would give authorities the power to spy on everyone, as reflected in the slogan "Big Brother is watching you."
I keep looking to the internet to see an
uprising around the GE question.
We need an uprising of organic alfalfa growing.
Now is the time to grow some of our food.
His grasp of corporate culture
makes Zolezzi a bit of an anomaly in the green movement
and a valuable voice for the mainstreaming
of organic and sustainable practices. “
What I’ve learned is, if
you don’t engage major companies and commercial entities
in large-scale [environmental efforts],
you really don’t accomplish much.
That’s a hard reality, but it’s the truth.”
"Some corporations ... are afraid of being seen as “greenwashing” past environmental sins. But I firmly believe that a company that is sincere about wanting to atone for those transgressions will find the public receptive to its message and ready to accept its promise to be more socially responsible."
ANTHONY ZOLEZZI spoke out at HOLLYWOOD GOES GREEN,
the two day summit that went far to transform studios. Here is a wrapup of the Conference by PAIGE DONNER
of the HUFFINGTON POST. Her beat is the Greening of
HOLLYWOOD. Creative ideas for increasing Sustainability
in Hollywood will definitely be influenced by the global
leadership of Anthony Zolezzi. His orientation suits
these times, collaboration, partnering, finding the
best model. Among his global allies are PRINCE CHARLES
At this year's 2nd annual Hollywood Goes Green Summit, executives from all the major studios, Disney, Universal, Fox, CBS and more were in attendance to discuss their businesses' trends toward sustainability.
Spent time last time studying the forthcoming
sustainability project of ANTHONY ZOLEZZI.
One of the most effective entrepreneurs
I know, when Anthony turns his attention on
an area of concern, that project gets results.
A long time associate of Whole Foods Market,
Anthony recently installed a collection bin for
plastic bottles at the Whole Foods Market
at Beverly and Fairfax.
His right hand women MELISSA McGINNIS,
one of his favorite cheerleaders for numbers of Zolezzi
Projects, was turning heads with her bright smile
and presentation. She encouraged shoppers to bring back plastic bottles.
Anthony was basically test marketing these collection
centers that knowing him will be all over So Cal and the US
The plastic collection project works with schools, giving
funds to campus projects
I am just getting a handle on the dynamics.
The goal is to turn the plastic into building materials
and other uses. Anthony considers our plastic waste
a valuable resource.
I have been writing about TONY TRACY and PERF GO GREEN
for weeks now. Both these giants of Green sustainability are looking
at solutions and ways to turn what we now see as plastic waste
into useable resources.
I am looking forward to seeing the sampling station at the
upcoming Natural Product Expo West, March 6-9. Melissa McGinnis
energizes the new project.
Floating in the Pacific Ocean ...
... is a vast amount of plastic waste twice the size of the United States. Marine life and sea birds are dying, and we are also finding plastic in our own foods from the sea ... all with dire consequences. Look, read and shudder; it's time for action! http://www.plasticsoup.org/en/tag/anthony-zolezzi/
PERF GO GREEN was the title sponsor of this
incredible show July 23, 24, 25.
GO GREEN EXPO's:
THE PLACE TO BE: http://www.GoGreenExpo.com
The Go Green Expo National Tour will also boast the latest in green design and function, supported by Metropolitan Exposition Services, such as: recycled flooring, 100% compostable and biodegradable table top coverings, recycled material booth ID signs, biodegradable banner material, soy and water based inks and a waste management program that takes environmental and social ramifications into account by utilizing local donation programs.